Areas of Expertise: Digital ads • Content • Social Media • Emails • Brand voice • Brand tone • Broadcast • Radio • Video scripts • Strategy • Creative Direction • CRM • SaaS • Planning • Production • Client Service • Web copy • Landing pages • UX • Blogs • Print • Newsletters • Interviews • Apps • Mobile • Event Planning and Management • Casting • Interactive • Experiential • Business-to-Business (B2B) • Business-to-Consumer (B2C) • Business-to-Small Business (B2SB) • Demand Generation • SMS • Push notifications • Paid ads • Social ads

PROFESSIONAL EXPERIENCE

ONTARIO TEACHERS’ PENSION PLAN                                                                                                         2022 – 2024

Senior Copywriter and Editor

·     Developed a cohesive brand voice across social media, digital platforms, and web content, including video scripts, case studies, and paid advertisements, leading to significant increases in lead generation, engagement, and brand awareness.

·     Reformatted portfolio company case studies for the web, resulting in the highest engagement metrics on the OTPP website and LinkedIn.

·     Led the script development process for internal and external videos, overseeing the interview process and creative direction during production.

THE ONTARIO CABINET OFFICE                                                                                                                  2021 – 2022

Senior Copywriter

·     Conceptualized and created mass and digital advertising campaigns for each ministry across the Ontario Government, raising awareness of government initiatives, such as cervical cancer screening and license plate renewal.

·     Supported Ontario throughout the pandemic by creating various digital campaigns and educational materials about COVID-19 prevention measures, testing and quarantine, and vaccine guidance.

BRIGHTWORKS                                                                                                                                         2020 – 2021

Senior Copywriter (contract)

·     Developed compelling copy and campaigns for clients such as Abbott (FreeStyle Libre), Galderma (Restylane, Sculptra, Dysport), NeoGenomics, Bayshore HealthCare Ltd., Janssen (Concerta), and AstraZeneca (Tagrisso, Imfinzi).

FREELANCE                                                                                                                                             2017 – 2020

Senior Copywriter

·     Worked with agencies and companies such as Rain 43, Us Communications, Cargo, CannTrust, Ogilvy Health, Us Communications, Cargo, JWT, Gravity, Detour UX, Loyalty One, Deloitte, Ontario Government, and RBC.

·     Developed impactful copy and campaigns for clients such as Freedom Mobile, Ontario Toyota Dealers, Save on Energy, Ministry of Infrastructure, Ministry of Health, Sentry Investments, Ministry of Trade, Mercedes Benz, RBC, Tilray, HSBC Canada, Sobey’s, Jameson Whisky, Polar Ice Vodka, JP Wiser’s, Air Miles, Deloitte, Air Canada, Walmart, Listerine, Mazda, Council of Ontario Universities, and Citibank.

NATIONAL PUBLIC RELATIONS                                                                                                               2013 – 2016

Senior Copywriter, 2015 – 2016

·     Clients: Amazon, Sony, Pfizer, Deloitte, Toronto Symphony Orchestra, Bayer, Ford Motor Company of Canada, Boerhinger Ingelheim, Alesse, Coppertone, Hello Fresh.

Copywriter, Content Strategist, 2013 – 2015

·     Clients: Ford Motor Company of Canada, Lincoln Motor Company of Canada, Health Canada, Pfizer, Boerhinger Ingelheim, Start Something with Alesse, Roche, Coppertone, Dr. Scholl’s.

GOVERNMENT OF CANADA, LIBRARY AND ARCHIVES CANADA                                                                2009 – 2013

Senior Communications Advisor, 2011 – 2013

·     Advised the Chief Operations Officer (COO) on technology trends and strategic recommendations for digital, website, and social media initiatives to support the institutional modernization.

Digital Content Strategist, 2009 – 2011

·     Researched, distilled, and created digital information management policies, procedures, and guidelines for the Treasury Board Secretariat.

·     Using business process analysis and mapping, conceptualized and designed a new approach for how the Government of Canada determines what digital files and communications are archived.


EDUCATION

THE UNIVERSITY OF WESTERN ONTARIO

Master of Arts, Public History, 2009

Honours Bachelor of Arts, History, Media Studies, 2004            

 

AWARDS

 2016 IABC Gold Quill Award of Excellence (Kiss IPF Goodbye)

2016 CPRS Award of Excellence – Canadian Media Relations Agency Campaign of the Year (#Grounded)

2015 Gold SABRE Award – Canadian Campaign of the Year (Kiss IPF Goodbye)

2015 Internet Advertising Awards – Outstanding Achievement in Social Media (Farm Tough)

2015 Shorty Award – Large Brand Prestige (Farm Tough)

2015 Bronze ACE Award – Best Use of Media Relations (Kiss IPF Goodbye)

2015 IABC Ovation Award – Marketing Communications (Kiss IPF Goodbye)

 

PUBLICATIONS

 Treasury Board Secretariat Guideline on Information Management: Identifying Information Resources of Business Value. Ottawa: Government of Canada, 2011.

Treasury Board Secretariat Guideline on Information Management: Setting Retention Specifications. Ottawa: Government of Canada, 2010.

The Diary and Memoir of Private Raymond Duval. Edited and compiled by Natalie A. Dyck. London: University of Western Ontario, 2009.